Renault Niagara world premiere – the dawn of adventure

 On Thursday, September 10, in Argentina, Renault unveiled Renault Niagara, marking a major new milestone for the brand.

Renault Niagara: the comfort of an SUV & the robust strength of a pick-up designed for Latin America

Niagara opens a new chapter in Renault’s expansion into Latin America. Part of the futuREady strategy, it marks the start of an offensive involving 14 new models for international markets.

Redefining the cues of pick-up design, Niagara combines the refinement, comfort and technology of a C-segment SUV with the robust strength and versatility of a vehicle designed for the most demanding types of use. Its styling conveys a strong sense of identity, fusing an urban focus with all-terrain capabilities.

Assembled at the Santa Isabel plant in Argentina, Niagara is the only pick-up in its class to be built locally.

Read the press kit

“Niagara is the first pillar of the futuREady strategy, implementing our goal of launching 14 new models on international markets by 2030. The RGMP pick-up platform will also provide the basis for a hybrid powertrain at a later date. This will also contribute to our ambition to include 50% of electrified models in our international range by 2030. Designed, engineered and built entirely in Latin America, Niagara carries the DNA of the Renault brand: bold, robust styling; a comfortable interior with ingenious storage solutions; and in-car technology worthy of an SUV, including OpenR link with Google built-in. I would like to thank the entire Renault team in Latin America for their collective commitment to this inspiring project.”

Fabrice Cambolive
Chief Growth Officer, CEO Renault Group

“The Niagara project is all about versatility. It’s a vehicle that goes beyond the traditional idea of a workhorse pick-up. It also seeks to be a lifestyle, upmarket vehicle. True to brand DNA, Niagara offers outstanding space at the rear, along with ingenious storage solutions in the centre console and behind the rear seats: every part of the interior has been optimised. The cabin design is particularly well thought-out, with the perceived quality and comfort of an SUV.”

Laurens van den Acker
Chief Design Officer Renault Group

Renault Niagara in pictures

 

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The speakers

Description of the speaker Fabrice Cambolive

Fabrice Cambolive

Chief Growth Officer Renault Group & CEO Renault Brand
Born in 1969, Fabrice Cambolive is graduated from TBS Education Business School in Toulouse, France.
He joined Renault Group in 1992 and held various international Sales & Marketing positions for twenty years in Spain, Switzerland, France, Germany & Romania.
His international career continued in 2011 when he was appointed Vice President, Sales & Marketing for Russia and Eurasia region.
In 2015, he is appointed as CEO of Renault do Brasil.
In 2017, he was promoted to Senior Vice President, Chairman of the Africa-Middle-East-India-Pacific region.
In 2021, Fabrice Cambolive was nominated Senior Vice President, Sales & Operations for the Renault brand, in charge of deploying the Renaulution strategic plan globally and leading the brand’s business model transformation.
In May 2022, Fabrice Cambolive was appointed Renault brand COO.
Since 1 February 2023, Fabrice Cambolive is CEO of the Renault brand. As a member of the Renault Group Leadership Team, he reports to François Provost, CEO of Renault Group. Currently, Fabrice Cambolive is also Chief Growth Officer of Renault Group
Description of the speaker Jan Ptacek

Jan Ptacek

Vice President, light commercial vehicle, Renault

Jan Ptacek holds an engineering degree from the Technical University of Prague and pursued further business studies in France, attending École des Mines and two other universities in Paris. He has been with Renault Group for over 30 years, holding senior roles in sales and marketing across the Czech Republic, France, Russia, Ukraine and Romania. From 2019 to 2022, he has been CEO Renault Russia. From 2023 to 2025, he served as CEO of Renault Group in Türkiye.

Description of the speaker Pablo Sibilla

Pablo Sibilla

President and Managing Director of Renault Argentina

Pablo currently serves as President and Managing Director of Renault Argentina. He is Argentine and joined Renault in 1994 as a Cost Controller. Throughout more than 25 years with Renault Group, he has held a variety of positions, becoming Chief Financial Officer of Renault Argentina in 2010 and later Vice President, Finance and Control for the Americas Region in November 2014, a role he held until his most recent appointment. He holds a degree in Industrial Engineering from UADE and an MBA from Universidad del CEMA. Beyond his professional career, Pablo is a passionate car enthusiast, with a particular appreciation for classic cars.

Description of the speaker Laurens van den Acker

Laurens van den Acker

Chief Design Officer, Renault Group
A graduate in Industrial Design from Delft University of Technology (Netherlands), Laurens van den Acker joined Renault Group in 2009 as Head of Design. He brought with him a bold and emotional vision that has profoundly reshaped the identity of the Group’s brands.
Since 2021, following Renault Group’s reorganization by brand, he has led a creative structure built around four dedicated studios: Renault, Dacia, Alpine and Mobilize. He also oversees five design centers located in France, Romania, India, Brazil and South Korea, all equipped with cutting-edge digital design, virtual and augmented reality technologies.
Under his leadership, Renault has established a distinctive design language, Dacia has been modernized, and Alpine was reborn with the A110. Iconic concept cars such as DeZir, TreZor and the R5 Prototype reflect his vision of design as innovative, emotional and accessible.
Member of Renault Group’s Leadership Team, Laurens van den Acker has received numerous international awards, including FAI, Autocar, GQ France and Automotive News.