During a press conference held on Wednesday, October 25th in Rio de Janeiro, Fabrice Cambolive, CEO of Renault, announced the brand’s new international strategy. As part of the Renaulution plan, Renault is entering a new era of international development (outside of Europe) in markets where the brand has historically been established.
Renault will invest €3 billion to launch eight new models outside Europe, including five vehicles from the C and D-segments to position the brand in the segments creating most value by 2027.
Outside Europe, Renaults aims to sell one vehicle out of three in electric or hybrid versions by 2027.
This product offensive will be achieved with two platforms creating value for customers and that will enable the brand to be more competitive:
The Renault brand aims at doubling the net revenue per unit sold outside Europe by 2027, compared with 2019.
The Renault brand also unveiled in world premiere the Niagara Concept that perfectly embodies the modern spirit of the brand for the international markets. It announces the next generation of Renault models that will be launched outside Europe between now and 2027.
Renault Kardian is the first of the eight production models to be unveiled.
“As our product renewal is bearing fruit in Europe, we are now going to make the brand more global and more profitable. Thus, Renault is now going on the offensive outside Europe with eight new vehicle launches between now and 2027, based on a reduced number of platforms, shared across regions and thereby enhancing our synergies.”
“The proper architecture of this new Renault Group modular platform is extremely flexible and competitive. It will enable us to offer our customers, based all around the world, vehicles offering much value, efficiency and relevant technologies. This is an advantage to differentiate ourselves from competition and to embark on a worldwide offensive with a wide variety of vehicles. These cars will feature the new Renault brand identity and will offer powertrain technologies suited to everyone’s needs while enabling customers to consume less energy, provide superior driving pleasures, comfort and life on board rooted in our brand’s DNA.”
With Niagara Concept, the brand opens a new chapter in Renault’s international history by bringing fresh air and modernity. Thanks to its very strong personality, exuberant and utterly modern lines, this concept is a glimpse into the style of the future Renault range to be built on the new Renault Group modular platform. Niagara Concept is tough and strong, sophisticated and filled with technologies at the same time.
“Niagara Concept embodies the style of the future international line-up of the Renault brand. Robust and mighty with oversized and exuberant lines, this exploratory concept is also sophisticated and packed with technologies. It is the promise of an unlimited journey.”
The launch of Renault Kardian marks another step in the Renaulution strategic plan – the start of the “Renovation” phase in Renault’s international markets. This brand-new model is the first in a full range of vehicles with an international focus, illustrating the brand’s new strategy for non-European markets.
Renault Kardian is a compact urban B-segment vehicle with Renault’s DNA at the heart of its design, both in its style and its equipment. Its front end showcases the brand’s new stylistic identity, featuring the “Nouvel’R” logo and a new signature lighting pattern.