During a press conference held on Wednesday, October 25th in Rio de Janeiro, Fabrice Cambolive, CEO of Renault, announced the brand’s new international strategy. As part of the Renaulution plan, Renault is entering a new era of international development (outside of Europe) in markets where the brand has historically been established.
Renault will invest €3 billion to launch eight new models outside Europe, including five vehicles from the C and D-segments to position the brand in the segments creating most value by 2027.
Outside Europe, Renaults aims to sell one vehicle out of three in electric or hybrid versions by 2027.
This product offensive will be achieved with two platforms creating value for customers and that will enable the brand to be more competitive:
The Renault brand aims at doubling the net revenue per unit sold outside Europe by 2027, compared with 2019.
The Renault brand also unveiled in world premiere the Niagara Concept that perfectly embodies the modern spirit of the brand for the international markets. It announces the next generation of Renault models that will be launched outside Europe between now and 2027.
Renault Kardian is the first of the eight production models to be unveiled.
With Niagara Concept, the brand opens a new chapter in Renault’s international history by bringing fresh air and modernity. Thanks to its very strong personality, exuberant and utterly modern lines, this concept is a glimpse into the style of the future Renault range to be built on the new Renault Group modular platform. Niagara Concept is tough and strong, sophisticated and filled with technologies at the same time.
The launch of Renault Kardian marks another step in the Renaulution strategic plan – the start of the “Renovation” phase in Renault’s international markets. This brand-new model is the first in a full range of vehicles with an international focus, illustrating the brand’s new strategy for non-European markets.
Renault Kardian is a compact urban B-segment vehicle with Renault’s DNA at the heart of its design, both in its style and its equipment. Its front end showcases the brand’s new stylistic identity, featuring the “Nouvel’R” logo and a new signature lighting pattern.